Own Your Medicare Market: Lessons Learned and Winning Strategies for AEP 2024
Unite Us experts and industry partner, Media Logic, unveil exclusive research findings on 2024 Annual Enrollment Period (AEP) results and impactful customer lessons for your growth and retention strategies ahead.
2023 provided another challenging landscape for AEP with economic uncertainty, international turmoil, shifting consumer attitudes, and slowed MA growth – all leading up to an impending election year ahead. These factors highlight the importance of the art and science of a granular understanding of market dynamics, competitor strategies, and opportunities for growth when developing a holistic marketing approach to attract and retain members in a competitive market.
Unite Us Insights Growth product has enabled our customers to outperform the industry average in 2024 AEP for the sixth straight year. Together with Media Logic, this webinar will help health plans quickly understand key trends from AEP results and develop more clarity around market dynamics to drive future decisions on product design, business development, and marketing and engagement strategies.
You will learn about:
- Competitive factors influencing National and Regional plan performance in 2024
- Emerging trends on industry, consumer behaviors, and preferences
- Strategies for crafting effective and local Medicare marketing campaigns to stand out from National competitors
- How to gain and retain Medicare members for upcoming 2025 AEP
About Unite Us
Unite Us is the nation’s leading software company bringing sectors together to improve the health and well-being of communities. We drive the collaboration to identify, deliver, and pay for services that impact whole-person health. Through Unite Us’ national network and software, community-based organizations, government agencies, and healthcare organizations are all connected to better collaborate to meet the needs of the individuals in their communities.
