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Courage in Business: A Conversation with Sam Allen, Salesforce


Do you think everyone can be a leader? What qualities do you think good leaders should possess? Courage? Work Ethic? Integrity? These, plus many more, help shape the leaders of today’s business world, and in turn, shape the way businesses operate. 

Welcome to this episode of What Unites Us, a podcast about building businesses meant to last. We aim to answer some of the toughest questions about branding, leadership, and success while talking to business trailblazers about their biggest lessons learned. 

Today, we’re welcoming Sam Allen, a Veteran and Salesforce executive. Sam is sharing with us why courage is extremely important in leaders, why he worked on becoming more empathetic, the unconscious biases that many businesses have, and so much more. 

In this episode, you will learn: 

  • Sam shares his origin story (3:48) 
  • How adverse situations helped shape Sam in his post-military professional life (13:03) 
  • Why Sam thinks courage is a very important trait that leaders should have (17:59) 
  • Why Sam believes it’s important to invest in the people on his teams and how it affects the growth of Salesforce (24:04) 
  • How unconscious bias hinders companies (32:41) 
  • The differences between working at a large corporation and starting your own business (36:26) 
  • What Sam thinks makes Salesforce the company that it is (44:49) 

Connect with Sam Allen:

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Episode Credits:
Produced by Ginni Media and Unite Us
Original music by Starling Studios

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All opinions expressed by podcast guests are solely those of the guest and do not reflect the opinions of Unite Us.

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Topics: Technology